Do you wish to have a business website that drives traffic and fortune? Do you wish for people or customers to easily identify the mission and goal of your business website just by looking at its name and URL? If your answer is yes, then take your time to think through these top 5 questions before building your business website. These must asked questions were sourced from a Google sponsored project for Getting Nigerian Businesses Online.
I decided to put them together after a seminar I attended and spoke on the topic Google Adsense and Blogging. The full post can be found here
What are Your Goals for Getting Your Business Online?
Do you want to increase sales? Get more inquiries or leads? Or maybe you want to provide your customers with extra information about your products. Your answers to these basic and must ask questions will go a long way in helping you design a website that makes sense for your business.
What is Your Business Story?
This is very important! Think about what customers are interested in knowing about your business. Knowing their interest will help them connect with you through your website.
Who are Your Customers? What do they want to Know about Your Business, Products and Services?
Work on knowing who your customers are, what type of information they often ask about. Do they prefer to see photos or work? Do they like detailed descriptions about colours, sizes and other options? Know your customers so you know what information to share with them.
What are Other Businesses Like yours doing Online? And, what can you Learn from them?
Understanding what other businesses like yours are actively doing online can help you determine what information to share on your own website.
What Domain Name do You want for Your Business?
Domain names speaks greatly of a business, in terms of what exactly the business is all about. Your domain name otherwise known as website address or URL is your unique online address and it is the root through which people or customers find you and your business online. Take your time to think of a name that is easy to spell, remember and that accurately represents and conveys the message your business has.
Asking yourself these questions is the first step to success of your business online!
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